We need to lead the way
By Noel Josephson, CEO of Ceres Organics
The growth of the organic market is significant such that within a relatively few years every major food retailer has felt compelled to have an organic offering even though organics is still a very small percentage of the total food market.
Organics is a consumer-driven market, which caught many major food companies off guard, in that it didn’t fit their model and vision of the market as driven primarily by price. Consumers were more future facing towards their health and the environment, and organics rightly captures that through farming that works with nature rather than conventional farming that tries to control nature.